Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on Paula’s Choice’s heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research.
We uncover the truth about skincare and share all of the facts with you along the way – because keeping your skin healthy shouldn’t be a mystery.
Every product we formulate contains antioxidants, skin-replenishing ingredients & skin-restoring ingredients to improve skin’s overall health. We formulate with active ingredients in appropriate concentrations & stable pH levels.
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