It Cosmetics Lash Blowout Volumizing Mascara 3 ML


What it is: A biotin-infused, volumizing mascara that delivers beautifully separated lashes and major lash lift.
Highlighted Ingredients:
– Biotin: B vitamin that promotes stronger, healthier-looking hair and skin.

Ingredient Callouts: Free of parabens and contains less than one percent of synthetic fragrances.

What Else You Need to Know: Inspired by the technology used to create Drybar® brushes, this lash-thickening mascara’s wand features microspheres that gently catch all of your lashes for voluminous definition, lift, and volume. The clump-free, flake-free formula’s saturated black pigment creates a bold look.

Clinical Results:
Based on results observed in a consumer panel study:
-93% said product keeps lashes looking voluminous all day
-93% said product does not flake

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