Jaguar Ultimate Power Cologne by Jaguar, A fresh new scent for men, Jaguar Ultimate Power was launched in 2019. Created by nose Sidonie Lancesseur, it epitomizes the raw power you feel when you get behind the wheel of a Jag. The top notes of mint, lemon, and bergamot are unusually strong and aromatic, providing an opening of intense citrus freshness. The heart becomes more soft and woody with middle notes of ginger, green leaves, and apple. The dry down settles into an earthy warmth with base notes of moss, white wood, and patchouli. The sillage and longevity are average. Feel free to wear it to a special occasion without overwhelming the room.

What began as a company that manufactured sidecars for motorcycles, Jaguar eventually became one of the premier car manufacturers in the world. William Lyons and William Walmsley started the originally named Swallow Sidecar Company in 1922 but parted ways in 1934 as Lyons continued the business. The company has undergone several changes in ownership with the current parent company being Tata Motors based in India. The business expanded into the men’s fragrance market in 1988 and women’s market in 1993.