Glossy, healthy-looking hair is on-trend and here to stay but sometimes styling can mean you lose that luscious, natural shine. The Keratin Protect Intelligent Straightener – a revolutionary hair straightener that continuously detects your hair’s unique moisture levels and adjusts the heat to the optimum styling temperature, for 3x more protection*, less damage and healthier looking hair*.

Straight. Strong. Styled – is a look that never goes out of fashion. Complete with a brand new improved patented intelligent heat protection sensor embedded into the top plate, the Intelligent Straightener reads your hair’s moisture levels 8 x per second, for a personalised styling session every time.

Letting you own your style without overheating your hair, the Keratin Straightener will leave your hair 5 x stronger* whilst reducing the risk of splitting and damage.