Get your makeup to stay flawless all day with the e.l.f. Power Grip Primer. This innovative gel-based face primer grips makeup while delivering powerful hydration for a smooth, long-lasting base.

The lightweight formula creates a sticky grip effect that helps foundation and concealer adhere better to the skin, preventing fading or creasing throughout the day. Infused with skin-loving ingredients, it keeps your skin hydrated while enhancing makeup performance.

Perfect for creating a smooth, even canvas before applying foundation.

Key Benefits

Grips Makeup for All-Day Wear – Helps foundation stay in place longer
Hydrating Gel Formula – Moisturizes skin while prepping it for makeup
Smooths Skin Texture – Creates an even base for flawless application
Lightweight & Non-Greasy – Comfortable on the skin
Suitable for All Skin Types

Key Features

• Gel-based gripping primer

• Helps makeup last longer without fading

• Transparent formula suitable for all skin tones

• Works well with foundation, concealer, and powder products

How to Use

1. Apply a small amount of primer to clean, moisturized skin.

2. Gently pat the product into the skin.

3. Wait 30 seconds for the primer to set and become slightly tacky.

4. Apply foundation and makeup as usual.

Product Details

• Brand: e.l.f. Cosmetics

• Product Type: Face Primer

• Size: 24ml

• Texture: Gel

• Skin Type: Suitable for all skin types

• Benefits: Hydrating, makeup gripping, long-lasting wear

Why You'll Love It

The e.l.f. Power Grip Primer is a viral beauty favorite known for its powerful makeup-gripping technology. It helps keep your makeup looking fresh, smooth, and flawless for hours while keeping skin hydrated and comfortable.

Free shipping on orders over Rs.5,800. Orders under Rs.5,800 are charged Rs.300 for shipping. Taxes are calculated at checkout.