Last Updated: October 8, 2026

At Makeup Stash Pakistan, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit or use makeupstash.pk, create an account, place an order, communicate with us, or use any of our services.

Our website is powered by Shopify, which provides the technology and infrastructure that enables us to operate our online store and provide our services.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy and agree to the practices described below.

Personal Information We Collect

Depending on how you interact with our website, we may collect the following information:

Contact Information

• Full name

• Email address

• Phone number

• Billing address

• Shipping address

• Other contact information you provide to us

Order and Transaction Information

• Products you view, add to your cart or wishlist, or purchase

• Order history

• Returns, exchanges, cancellations, and refunds

• Delivery information

• Transaction details and payment method

Payment Information

When you place an order, your payment information may be collected and processed securely by our payment providers. We do not need to retain your complete payment card details when payment processing is handled by a third-party payment provider.

Account Information

If you create an account with Makeup Stash, we may collect:

• Your name

• Email address

• Password

• Account preferences

• Wishlist and saved items

• Other information associated with your account

Communications

When you contact us through email, phone, WhatsApp, social media, website forms, or customer support, we may collect the information you provide, including the contents of your communication.

Device and Usage Information

When you visit our website, certain information may be collected automatically, including:

• IP address

• Browser type

• Device type

• Operating system

• Network information

• Pages and products viewed

• Website interactions

• Referring website

• Information collected through cookies and similar technologies

How We Collect Your Information

We may collect personal information:

• Directly from you, when you create an account, place an order, contact us, submit a form, subscribe to marketing communications, or otherwise provide information.

• Automatically, when you browse or interact with our website through cookies, pixels, analytics tools, and similar technologies.

• From service providers, such as Shopify, payment processors, delivery companies, analytics providers, technology providers, and customer-support services.

• From other third parties, where permitted by applicable law and necessary to provide or improve our services.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Processing and Fulfilling Orders

We use your information to:

• Process and confirm orders

• Process payments

• Arrange delivery

• Provide order and shipping updates

• Handle returns, exchanges, refunds, and cancellations

• Provide customer support

• Maintain transaction records

Providing and Improving Our Services

We may use information about how you interact with our website to improve our website, products, services, functionality, and overall shopping experience.

Managing Customer Accounts

If you create an account, we use your information to maintain your account, manage your preferences, and provide account-related services.

Marketing and Promotions

Where permitted by applicable law and in accordance with your preferences, we may use your information to send promotional communications, including emails, SMS, WhatsApp messages, or other marketing communications about products, offers, promotions, and new launches.

You may opt out of promotional emails at any time by using the unsubscribe option included in our emails. Even after opting out of marketing communications, we may still send essential transactional communications relating to your orders, account, payments, delivery, returns, or refunds.

Security and Fraud Prevention

We may use your information to:

• Protect our website and customers

• Detect and prevent fraud

• Investigate suspicious transactions

• Prevent unauthorized activity

• Maintain the security of our services

• Enforce our terms and policies

Legal Requirements

We may use or disclose personal information when reasonably necessary to comply with applicable laws, legal processes, court orders, governmental requests, or to protect our legal rights and interests.

Cookies and Similar Technologies

Makeup Stash uses cookies and similar technologies to help our website function properly, remember your preferences, understand how visitors use our website, improve website performance, and support relevant marketing and advertising activities.

Cookies may collect information about pages and products you visit, how you navigate our website, and your interactions with our services.

You can control or disable certain cookies through your browser settings. However, disabling cookies may affect certain features or functionality of the website.

How We Share Your Personal Information

We do not sell your personal information as a standalone product.

We may share personal information with trusted third parties when necessary to operate our business and provide our services. These may include:

• Shopify, which provides our ecommerce platform and related services.

• Payment providers, to securely process transactions.

• Shipping and delivery providers, to deliver orders and process returns.

• Technology and service providers, including analytics, hosting, security, customer support, and communication providers.

• Marketing and advertising providers, where applicable and permitted by law.

• Professional advisers, such as legal, accounting, or other professional service providers where necessary.

• Government authorities or law enforcement, where required or permitted by applicable law.

• Business successors, in connection with a merger, acquisition, restructuring, sale of assets, or similar business transaction.

Third-party providers may process personal information on our behalf and may have their own privacy policies governing how they handle personal information.

Relationship with Shopify

Our online store is hosted and powered by Shopify. Shopify provides the technology that allows us to operate our store, process customer interactions, and facilitate transactions.

Information submitted through our website may be processed by Shopify and its service providers in accordance with their applicable privacy practices.

For more information about how Shopify handles personal information, please review Shopify's applicable privacy policies and privacy resources.

Third-Party Websites and Links

Our website may contain links to third-party websites, social media platforms, payment services, or other external services.

These third-party websites are not controlled by Makeup Stash. We are not responsible for their privacy practices, security, content, or policies.

We recommend reviewing the privacy policy and terms of any third-party website before providing your personal information.

Customer Reviews and User-Submitted Content

If you submit a product review, photograph, testimonial, comment, or other content to Makeup Stash, information associated with that submission may be publicly displayed.

Please do not submit personal information that you do not want to be publicly visible.

Makeup Stash may moderate, remove, or decline to publish content that is unlawful, misleading, offensive, inappropriate, or violates our policies.

Children's Privacy

Our website is intended for general audiences and is not directed toward children.

We do not knowingly collect personal information from children where prohibited by applicable law. If you believe that a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete the information.

Security of Your Information

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, misuse, alteration, disclosure, or loss.

However, no method of electronic storage or transmission over the internet is completely secure. Therefore, while we take reasonable steps to protect your information, we cannot guarantee absolute security.

Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide our services

• Process and maintain records of orders and transactions

• Maintain customer accounts

• Provide customer support

• Resolve disputes

• Prevent fraud

• Comply with legal, accounting, and regulatory requirements

• Enforce our agreements and policies

The length of time we retain information may vary depending on the type of information and the reason it was collected.

Your Privacy Rights and Choices

Depending on applicable law, you may have certain rights regarding your personal information, including the right to:

• Request access to personal information we hold about you

• Request correction of inaccurate information

• Request deletion of personal information where legally permitted

• Withdraw consent where processing is based on consent

• Opt out of certain marketing communications

• Request information about how your personal information is processed

Some requests may be subject to legal or other applicable limitations. We may also need to verify your identity before processing certain requests.

To exercise an applicable privacy right or ask a question about your personal information, please contact us using the details provided below.

Marketing Communications

If you choose to receive promotional communications from Makeup Stash, we may contact you about products, special offers, promotions, new launches, and other updates.

You can unsubscribe from promotional emails at any time using the unsubscribe link provided in the communication.

Opting out of marketing communications does not prevent us from sending important transactional communications, including order confirmations, payment notifications, shipping updates, returns, refunds, or account-related messages.

International Data Processing

Because we use Shopify and other third-party service providers, your personal information may be processed, stored, or accessed in countries outside Pakistan.

Where required by applicable law, we take reasonable steps to ensure that appropriate safeguards are used when personal information is transferred internationally.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, services, legal requirements, or privacy practices.

Whenever we make changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically to stay informed about how we handle your personal information.

Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:

Makeup Stash Pakistan
Lahore, Punjab, Pakistan
Email: makeupstash.pk@gmail.com